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Consumer behaviour in dynamic markets 841


 
Module code GIA 841
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This module focuses on consumers in dynamic markets. The difference between these consumers and consumers of developed markets, as well as what is happening in terms of value systems, social mobility and the forces of change and how living in dynamic markets affect consumer choices.
Module credits 9.00
Prerequisites No prerequisites.
Contact time 28 contact hours per semester
Language of tuition English
Academic organisation Gordon Institute of Business S
Period of presentation Semester 1 or Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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